News and musings on Sirius, XM, DirecTV and the DISH Network.

Sirius Considering New Satellite Launch, Investors Weigh Cost

Sirius Satellite Radio is considering the option of launching its fourth satellite into space, but it would be an expensive undertaking for a company that is not yet making a profit. TheStreet.com reports that Sirius could launch the satellite to boost its signal coverage, but the job could take almost a year and cost as much as $50 million. Part of the dilemma is where the satellite would orbit. Bear Stearns analyst Bob Peck wrote in a research report that Sirius could choose a so-called geostationary orbit, which would fix the satellite in relation to one spot on the earth, rather than the elliptical orbit that its other satellites use. However, the new orbit would call for the reconfiguration of some gear, and that would be expensive.

Analyst April Horace told The Street that there are two choices: Sirius could send the $130 million satellite up to boost signal power, or it could beef up repeaters on the ground. But launching the satellite may be beneficial in the long run because mobile listening devices such as cell phones will require better coverage. “Mobility down to a cell phone probably wasn’t contemplated when they originally put their satellite plan together,” said Horace.

However, increased demand for stronger signals will boost the need for cash that Sirius may not have. Peck noted that refurbishing the fourth satellite and building a fifth as a spare will likely cost between $200 million and $275 million in capital spending over the next year.

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This entry was posted on Monday, May 23rd, 2005 at 1:47 pm and is filed under General, Satellite Radio, Sirius. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.