News and musings on Sirius, XM, DirecTV and the DISH Network.

Sirius Hops on Podcast Bandwagon

Sirius Satellite Radio is latching onto the podcasting phenomenon, launching a show later this month that will feature a daily selection of the increasingly popular do-it-yourself audio programs.

The move by Sirius (SIRI) comes just days after Infinity (IFNY) said it would convert a struggling talk radio station in San Francisco to an all-podcast format.

The show will begin broadcasting weekdays on May 13. It will be hosted by Adam Curry, the former MTV personality who helped create podcasting.

Podcasts are less than a year old but have become popular with the booming use of iPods. They include music and random musings on things like wine, pop culture, politics, hobbies and sports. The radio industry, which has already been facing sluggish growth in advertising in recent years, has been watching the booming use of iPods with growing concern.

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This entry was posted on Tuesday, May 3rd, 2005 at 2:19 pm and is filed under General, Satellite Radio, Sirius. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.