Satellite Radio Choices: Where to Begin?
After listening to satellite radio in my car, my wife has demanded it for her car. Before I had gotten my radio, she didn’t even know what it was. Why the sudden change in heart? Satellite radio, with its genre-focused channels and no or far less commercials than regular terrestrial radio, sells itself after only a short time spent with it. (Given my direct experiences with satellite radio, you may see some temporary focus on that side of things until I can get some additional experience with satellite TV… I will relate my musings on satellite TV shortly, however, including why I have yet to take the plunge in that medium.) So the obvious satellite radio question is, Where to begin?
Frankly, there’s little technical differences between XM and Sirius, at least not to most people’s ears and not to any extent that it’s going to significantly affect your decision — you will receive clear, FM-quality music and talk radio through either service.
Most people should choose which satellite radio service to purchase based upon the content they’re interested in. For instance, in my case, I was interested in receiving Howard Stern when he moves to satellite in a few months, so my choice was made for me. Things like current subscriber base should have no part in your decision, since both companies are strong and are expected to experience significant growth in the next decade. Content is key. While you may pay a little more per month for Sirius, nearly all of their stations are commercial free (well, at least all the popular ones I listen to, like the 80’s, First Wave, Sirius Hits, etc.). XM has more commercials on more of their stations, but you also save a few bucks each month on the subscription fee. It’s unlikely that, in either case, it’s going to be a big deal (unless losing commercials is a big deal for you!). Remember, look at the content offerings of both services and decide which one better suits your needs and tastes. That should be the main factor in your decision-making process.
Another way your decision may be made for you is if one of the two technologies is already pre-installed in your new car. For instance, if your car comes with XM Satellite radio, it’s unlikely you’re going to be purchasing a Sirius subscription any time soon (although you’re still welcomed to do so!). If, on the other hand, you have to purchase a new radio to receive satellite radio, you’ll find that both services offer a variety of brands to choose from in radios. They’re fairly similar in features and abilities.
Although a year doesn’t go by where a rumor of a merger between the two satellite radio offerings doesn’t surface, you shouldn’t expect it to happen anytime soon. Both services offer strong offerings and a rapidly expanding user base. So don’t purchase one service thinking it won’t matter in the long run.
Last, don’t fret too much over choosing the right satellite radio service. The cost of switching is fairly minimal ($100-200, especially during times the services are offering specials); the hardest part would be upgrading your auto radio receiver or switching them out. But many have done it and in the end, it’s not that big a deal.
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